Also, you could consider using an event management platform like EventMobi, to make everything logistically easier. The more succinctly you can answer these questions, the more successful the end product will be. Why does our company need a roadshow event in the first place?.How will these specific cities support our targets?.Do we need to go international, could we visit four cities in one country?.
Although this can be a little frustrating, everything from location research to team discussions must take place.įor example, you may be looking to take your event to four cities across the world – for argument’s sake, we’ll say London, Chicago, Berlin and Tokyo – but there must be a clear strategy and a reasonable justification for doing so. This is where a roadshow planning guide like this will come in handy.ĭuring the process of using this roadshow planning guide, it’s essential to be clear on why this course of action is important and what you’re looking to achieve. Laying the Foundationīefore you even think about hitting the road, you and your team must be completely clear on the game-plan there’s absolutely no way you can be over-prepared in this department. The value of this kind of event is that it provides a unique opportunity to get in front of those you’re looking to do business with and find out more about how their experiences may differ from location to location. Many of these events will include speakers, panels, product demos, interactive experiences and opportunities to network. What Is a Roadshow Event?Ī roadshow event consists of a number of events, which usually take place across a whole day, in multiple locations, with the end goal of reaching a key demographic in various towns or cities. In this piece, I’ve put together an in-depth event roadshow planning guide, to ensure you can deliver a focused event. However, such an approach does require a long run-up when it comes to planning and deliverables. Pairing your roadshow with a holistic marketing approach can give you the edge when creating content, attracting the right consumer and delivering an ROI. Planning an event means spinning numerous plates at once, but the logistical nature of event roadshows means that there are even more plates to keep an eye on. This is why this roadshow planning guide will be useful to you. This event style has become increasingly popular as a solution that has the potential to take a businesses event strategy to the next level. One of the major event trends recently has been the event roadshow.
0 kommentar(er)
